Our team

Managing Director

Curt Luks

Founder of Priceindx and its concept, with more than 30 years within communication and software development. As a former Market Director within Ericsson he has the experience of working globally without borders. Curt was at the center of the Internet birth and developing functionality that can be distributed through the global network today.

Chief Growth Officer

Jan Tallroth

Brand, communications, and business development specialist with 20+ years of experience from multidisciplinary tasks driving change for clients in Nordic and EMEA at Ogilvy and other market consultancy agencies. Jan was also part of management in two digital startups on multi-markets. He had the position as market and sales director responsible for the launch of Hong Kong-based MTR Express speed trains in Sweden. Jan helps customers realize business growth.

Key Account Director

Arez Moriarc

Sales & optimization specialist with 10+ years of experience within tech, SaaS and e-commerce. Previous obligations have been e-commerce founder, sales director and key account manager for several successful and prominent companies and brands. Passionate about developing this thing we call e-commerce to new heights and is looking forward in helping you to optimize your pricing strategy – with never before seen intelligence.

Chief Strategy Manager

Martin Granberg

Bachelor of int. Economics, 6+ years in China and total of 15+ years of Business Development within Sourcing/Ecom/Pricing/Digital, with such titles as Product Officer, Sourcing Manager, Business Development Manager. These positions within well known companies have produced experience within data (SEO/SEM, ERP, PIM, BI) as well as the delivery systems such as CMS/LMS. Martin is a certified board member who helps both smaller and larger companies with strategies surrounding pricing, rules, margins and how to organize their work into the daily management.

IT Director

Daniel Fransson

Responsible for technology and development since 2011. Daniel has a degree in Master of Science in Engineering whose main responsibility has been to maintain and develop our unique in-house developed software, ensuring that it provides accurate data, focusing on the customer’s needs in an increasingly changing market.

Chief Finance Officer

David Cronfalk

14 yrs experience at an international FMCG company, with roles as Financial Analyst, Controller, Business Analyst and Change Management Project Lead. Joined PriceIndx in 2022 with responsibility for the development and implementation of best practice across the company, while also driving profitability together with our customers.